編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | HKU902 | Viagra in China: A Prolonged Battle over Intellectual Property Rights | Li, Yahong;Lu, Jiangyong;Tao, Zhigang;Wei, Shangjin;Chan, Penelope | General management | 創新與智慧財產( NA ) |
2 | 9-511-110 | Coca-Cola on Facebook | Deighton, John;Kornfeld, Leora | Marketing | 創新與智慧財產( NA ) |
3 | 9-512-025 | Branding Yoga | Deshpande, Rohit;Herman, Kerry;Lobb, Annelena | Marketing | 創新與智慧財產( NA ) |